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- naslov
Managing the Corporate Media Center
- autor
Eugene Marlow
- šifra
- B-32100
- izdanje
- n/a
- jezik
- engleski
- pismo
- latinica
- biblioteka
- Video Bookshelf
- izdavač
- Knowledge Industry Publications, Inc. White Plains, New York.
- štamparija
- Printed in the United States of America.
- godina
- 1981.
- opis
- tvrd povez, piteks platno, sa ilustr omotom, 215 strana, ilustr, 23.5cm
- stanje
- omot malo pohaban, inače odlično
- cena
- 700.-din
- knjiga status
- u prodaji
- širi opis
- TABLE OF CONTENTS:
- List of Tables and Figures.
- Foreword and Acknowledgement.
- 1. Creating the Corporate Media Center
- 2. Budgets
- 3. Organizing the Media Center
- 4. Staffing the Media Center
- 5. Solving Communications Problems
- 6. Day to Day Operations
- 7. Marketing the Media Center
- 8. Working with Executives, Clients and Experts
- 9. Using External Resources
- 10. The Evolving Media Center.
- Appendix I. Suggested Readings.
- Appendix II. Professional Organizations.
- Appendix III. Trade and Proffesional Periodicals.
- Appendix IV. Major Colleges & Universities.
- Appendix V. Competitions.
- Index.
- About the Author.
- ISBN 0-914236-68-7
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